Johan Lundgren, easyJet’s CEO, today announced changes to the airline’s management structure. He is creating a new role of Chief Data Officer to lead and coordinate all of the airline’s management of data. As a company that is both large and already digitally advanced easyJet creates billions of data points in both its contact with customers and across its operations. The new role will report to Johan and will give greater focus and weight to the airline’s use of this data to improve the customer proposition, drive revenue, reduce cost and improve operational reliability. The recruitment process for this role will start immediately.
Accountability for pricing, revenue management and ancillary revenue will move from the Commercial department to Robert Carey, the airline’s Strategy and Network Director, to give better alignment and transparency on all of the key decisions easyJet makes on where it flies, what it charges and what other products and services the airline offers its customers.
All responsibility for revenue generation as well as marketing, digital, data, brand and customer had previously sat with Peter Duffy, the airline’s Chief Commercial Officer who has agreed with Johan that now is the right time for him to leave easyJet.
In the short term, the teams who had reported to Peter will be managed by Johan Lundgren as he works with them to develop the best structure for these areas of the business.
All the above changes will take place with immediate effect.
Separately, Paul Moore, easyJet’s Communications Director, has resigned from easyJet to join ITV as their Communications Director. The recruitment process for his successor has already started and Paul will stay with easyJet until that process has been completed.
Johan commented on the two directors:
“I would like to thank Peter and Paul for everything that they have done and achieved at easyJet in the last seven years. Both were key members of the management team that transformed easyJet’s performance and both led the repositioning of easyJet’s customer proposition and the reinvigoration of easyJet’s brand. Everyone at easyJet wishes them well in the future.”
