easyJet, the UK's largest airline, has appointed Sophie Dekkers as its new Director, UK Market. Sophie has commenced the new role this month and will be responsible for driving the airline's commercial success and strategic direction in the UK. She will be working closing with the teams across the airline's eleven bases in the UK and will report into Group Commercial Director, Cath Lynn.
Cath Lynn, Group Commercial Director: Markets, Network and Pricing commented: ""Sophie has a wealth of knowledge of easyJet, and a track record in delivering commercially-focused customer improvements and I am delighted that Sophie can bring this experience to this key role in the UK.""
Sophie Dekkers, commenting on her new role said: ""I'm excited by the great opportunities for easyJet in the UK. I look forward to working with the team to deliver easyJet's strategy of low fares and friendly service for our leisure and business passengers on Europe's number 1 airline network.”
Sophie has been with easyJet since 2007 in a variety of roles working as a UK commercial manager, providing customer insight and more recently driving the airline's business traveller strategy. Sophie takes over from Paul Simmons who left easyJet last year.
The UK remains easyJet's largest market with more than 100 planes based across 11 bases serving the UK.
About easyJet:
easyJet operates Europe's No. 1 air transport network with a leading presence on Europe's top 100 routes and at Europe's 50 largest airports.
easyJet carries more than 60 million passenger annually of which 11 million are travelling on business.
The UK's largest airline, easyJet flies over 200 aircraft on more than 675 routes between over 130 airports in 30 countries.
For further information please contact the easyJet Press Office on 01582 525252 or log onto www.easyjet.com
