easyJet has appointed Robert Birge to the new role of Chief Customer and Marketing Officer, sitting on the airline’s management board. This role brings together a number of key areas including Marketing, Digital, Customer Service along with Customer Experience and Insight. Robert will join the airline later this month. 

 

Robert is a highly experienced leader with an excellent track record of delivering marketing and customer success across travel brands as well as ecommerce, online clothing and consumer goods for both large companies and start-ups. He joins easyJet most recently from ASOS where, as Chief Customer Officer, he oversaw the successful delivery of marketing, the end to end customer experience and data insight for the company. Previous to this, Robert spent six years at KAYAK as CMO and he was also part of the original start up team behind US online travel agency Orbitz, managing the creation of the brand. 

 

Johan Lundgren, CEO of easyJet, said:

"Robert brings with him a wealth of experience from a range of travel and consumer brands. Continually innovating how we deliver our unique easyJet customer experience is a key focus area for the airline and so we look forward to welcoming Robert to the airline later this month."

Commenting on joining the airline, Robert Birge, said 

"easyJet is an iconic brand in travel, having long pioneered making the promise of travel more affordable and easier. I'm incredibly excited about the strategic vision, quality and energy of the airline management board, and I look forward to working with them to shape the future of the customer experience and brand."

ENDS

For further information, please contact the easyJet Press Office on 01582 525252, log onto www.easyJet.com or follow @easyJet_Press

 

About easyJet

easyJet is Europe’s leading airline offering a unique and winning combination of the best route network connecting Europe's primary airports, with great value fares and friendly service.

easyJet flies on more of Europe’s most popular routes than any other airline and carried more than 96 million passengers in 2019 – more than 16 million travelling for business. The airline has over 300 aircraft on nearly 1000 routes to more than 150 airports across 35 countries. Over 300 million Europeans live within one hour's drive of an easyJet airport.

easyJet aims to be a good corporate citizen, employing people on local contracts in eight countries across Europe in full compliance with national laws and recognising their trade unions. The airline supports several local charities and has a corporate partnership with UNICEF which has raised over £14m for the most vulnerable children since it was established in 2012.

The airline takes sustainability seriously and is committed to reaching net-zero carbon emissions flying by 2050. Together with its partners, including Airbus, Rolls-Royce, GKN Aerospace, Cranfield Aerospace Solutions and Wright Electric, easyJet is working to accelerate the development of zero-emission aircraft technology. In the meantime, the airline is offsetting the carbon emissions from the fuel used for all its flights, at no additional cost to its customers, and only supports projects that are certified by Gold Standard or the Verified Carbon Standard, internationally recognised certification schemes. In addition, easyJet continues to renew its fleet, operate efficiently, and aims to fill most of its seats. Since 2000, over a 20-year period, the airline reduced its carbon emissions per passenger, per kilometre by over one-third, and aims to bring this down further.

Innovation is in easyJet’s DNA – since launching over 25 years ago, easyJet changed the way people fly to the present day where the airline leads the industry in digital, web, engineering and operational innovations to make travel more easy and affordable for its passengers.

The airline was named as Britain’s Most Admired Company of 2020 in the transport sector, retaining the leading position for a second year running. Britain's Most Admired Companies study is the longest-running annual survey of corporate reputation in the UK.