easyJet, the UK’s leading airline, has had its busiest ski season in its history as more people than ever headed for the slopes. easyJet is the top choice for ski flights with a 40 percent share of the UK ski market. The airline carried 1.3 million passengers to ski destinations across Europe this season – 90,000 more than last year - due to a host of new routes, strong consumer demand and good ski conditions.
Sophie Dekkers, UK Country Director, easyJet, said:
“We are pleased to announce record levels of demand from our customers who want to experience the best ski resorts across Europe.
"The rising popularity of ski holidays has given first half revenues a lift. Ski breaks provide our customers with an alternative to a winter sun holiday and helps provide the airline with a strong revenue stream in the winter months.
"2016 has been our best ski season ever, helped by plenty of snow and good ski conditions this year.
"High profile sporting events such as the winter Olympics coupled with the ever increasing quality of ski resorts across Europe are helping to inspire first time skiers and contributing to the rise in popularity we are seeing amongst our customers for ski breaks.”
In the last year easyJet has strengthened its position adding new routes between Belfast and Lyon, London Luton and Innsbruck and a new connection to Lyon from London Southend. easyJet operates to Lyon, Salzburg, Innsbruck, Grenoble, Friedrichshafen, Turin and its largest gateway Geneva. On any given Saturday in January, easyJet will have up to 119 flights and carry over 15,000 customers throughout the day into Geneva alone.
easyJet operates from 14 UK airports to ski destinations (Aberdeen, Edinburgh, Glasgow, Belfast, Newcastle, Leeds Bradford, Manchester, Liverpool, Birmingham, Bristol, London Luton, London Gatwick, London Southend, and Bournemouth) including 10 daily flights between London Luton and Geneva, and a further 11 daily flights between London Gatwick and Geneva, its two largest UK airports operating ski flights.
ENDS
For further information, please contact the easyJet Press Office on 01582 525252, log onto www.easyjet.com or follow @easyJet_Press
About easyJet:
easyJet is Europe’s leading airline offering a unique and winning combination of the best route network connecting Europe's primary airports, with great value fares and friendly service.
easyJet flies on more of Europe’s most popular routes than any other airline. easyJet carries over 70 million passengers annually, of which more than 12 million are travelling on business. easyJet flies over 240 aircraft on more than 800 routes to over 130 airports across 31 countries. More than 300 million Europeans live within one hour's drive of an easyJet airport.
easyJet aims to be a good corporate citizen, employing people on local contracts in seven countries across Europe in full compliance with national laws and recognising their trade unions. The airline supports a number of local charities and also has a corporate partnership with UNICEF which has raised over £7m for the most vulnerable children since it was established in 2012.
The airline takes sustainability seriously. easyJet invests in the latest technology, operates efficiently and fills most of its seats which means that an easyJet passenger's carbon footprint is 22% less than a passenger on a traditional airline, flying the same aircraft on the same route.
Innovation is in easyJet’s DNA – from our launch 20 years ago when we changed the way people fly to the present day where we lead the industry in digital, web, engineering and operational innovations to make travel more easy and affordable for our passengers.
