From 14 March Russian Standard vodka will be available on flights across easyJet's network, which has over 600 routes across 30 countries. It will coincide with the airline's first flight to Moscow from London Gatwick on the 18 March and Manchester on the 28 March.
Sharon Huetson from easyJet, said: ""As we prepare to launch two exciting new routes to Moscow we are proud to stock Russia's number one premium vodka on board. From the 14 March we will offer Russian Standard Vodka on flights across our network and believe it will be a popular choice for travellers across Europe.""
The spirit will feature in easyJet's latest ‘Boutique and Bistro' inflight service - available to view online from 14 March at: http://buyonboard.easyjet.com/
Russian Standard Vodka is the world's number one premium Russian vodka. The Russian Standard Vodka portfolio leads the premium segment in Russia with a 40 per cent market share and sales of over 2.9 million cases globally in 2012. In the UK Russian Standard is the number two premium vodka (Nielsen).
Andrew Notcutt, Global Marketing Manager Travel Retail, Russian Standard said: ""We are delighted with this partnership with easyJet, as the number one premium vodka brand in Russia, and are convinced this listing will get tourists of every nationality nicely in the holiday spirit"".
easyJet flights from London Gatwick and Manchester International Airport to Moscow Domodedovo will each operate four times per week, with fares starting from £47.49 per person based on two people booking at the same time.
Recognized in its homeland as the benchmark for excellence, today Russian Standard Vodka is one of the fastest growing spirit brands in the world with more than 80 export markets across Europe, Asia and the Americas. Russian Standard Vodka is unrivalled in its flavour, quality and craftsmanship, the finest expression of authentic Russian taste.
About easyJet: easyJet operates Europe's No. 1 air transport network with a leading presence on Europe's top 100 routes and at Europe's 50 largest airports.
easyJet flies on more than 600 routes between over 130 airports in more than 30 countries. More than 300 million Europeans live within one hour's drive of an easyJet airport, more than any other airline. The airline takes sustainability seriously. easyJet invests in the latest technology, operates efficiently and fills most of its seats which means that an easyJet passenger's carbon footprint is 22% less than a passenger on a traditional airline, flying the same aircraft on the same route.
About Russian Standard Vodka
Russian Standard Vodka is the global leader in authentic Russian premium vodka. The Russian Standard Vodka portfolio leads the premium segment in Russia with a 40% market share (Shanken report) and sales of over 2.9 million cases in 2012 in Russia and more than 80 export markets across Europe, the U.S. and Asia. Russian Standard is the number Two premium vodka in the UK (Nielsen). Roustam Tariko, the founder of Russian Standard, introduced the flagship product, Russian Standard, in 1998 as the first authentic Russian premium vodka. Russian Standard vodkas are made with only the finest Russian ingredients, using the principles for vodka established in 1894 by famed Russian scientist Dmitri Mendeleev for Russia's Czars. Two years after launch, sales of Russian Standard surpassed all imported premium vodkas on the Russian market, leading to broad international expansion.
For more information about easyJet please contact:
Email: Press.office@easyjet.com
Tel: +44 1582 525252
